Historical Process

On March 11th, 2007, Mr. Zhu Fuqing leased a 2000 square meter factory in Zhongbian Industrial Zone, Foshan Nanhai, and registered the "PHONPA Gold" trademark, marking the commencement of their foray into the aluminum door industry.

In the 2008 global financial crisis, numerous companies encountered significant challenges. PHONPA responded by eliminating nearly 20 million yuan worth of low-end products and completely upgrading its product line. On May 1st, 2008, PHONPA enlisted Hong Kong celebrity Tang Zhenye as its brand ambassador. From July 8th to July 11th, 2008, PHONPA made its debut at the 10th China (Guangzhou) International Building Decoration Fair.

In May 2010, PHONPA enlisted renowned film and television personality Chen Baoguo as its brand ambassador, successfully revitalizing the brand image. In December 2010, PHONPA relocated from its industrial park in Dali, Nanhai, Foshan to its current industrial park in Denggang, Lishui, Nanhai, Foshan and expanded its factory for the third time. On December 28th, 2010, the "PHONPA" trademark in Chinese and English was officially registered.

In February 2012, PHONPA's brand image advertisement made a significant debut during prime time advertising slots on CCTV, effectively showcasing the industry leadership. In March 2012, Mr. Zhu FUQING conducted an in-depth analysis of trends in the window and door industry and, contrary to prevailing opinion, expanded the product range to encompass both doors and windows. Consequently, the brand was rebranded from "PHONPA Golden Door" to "PHONPA Doors & Windows".

On April 16th, 2016, the first PHONPA Doors & Windows 416 Brand Day charity event took place in Beijing, aiming to raise public awareness about noise pollution. On July 9th, 2016, PHONPA collaborated with former CCTV host Zhao Pu, celebrity host Xie Nan, Jianyi Chairman Li Zhilin and Mousse Vice Chairman & President Yao Jiqing to witness the brand upgrade of PHONPA Doors & Windows. In August 2016, PHONPA partnered with the "Champion's Home" program to present exclusive gold medals to seven Olympic champions including Wu Minxia and Chen Ruolin. On October 26th, 2016, PHONPA obtained the EU CE certification.

On March 20th, 2017, PHONPA Doors and Windows assumed the role of the main drafting unit for the "Technical Guidelines for Building System Windows". On April 16th, 2017, it collaborated with Ye Maozhong Marketing Planning Institute to enhance its brand strategy and introduced the brand positioning of "high-end soundproof windows". Concurrently, it launched a public welfare activity named "PHONPA Doors and Windows 416 Brand Day", in partnership with renowned host Lu Jian and leveraging the star power of Di LiReBa and Han Xue. On November 8th, 2017, PHONPA achieved certification under ISO9001:2016 international quality management system standards. On November 30th, 2017, PHONPA joined forces with CCTV host SaBeiNing to assemble a group of outstanding individuals to witness the glorious journey of "PHONPA Ten Years - Tribute to the Future".

In January 2018, PHONPA Doors and Windows achieved nationwide geographical coverage through dominating airport, high-speed railway, and billboard advertisements, thus initiating a trend in brand communication. On July 11th, 2018, PHONPA was awarded the Australian STANDARDSMARK quality certification. On November 28th, 2018, PHONPA received the honorary certificate for "High-tech Enterprise”.

In March 2020, the PHONPA Door & Window intelligent automation workshop was officially launched, driving the intelligent transformation of window manufacturing. On April 16th, 2020, PHONPA Door & Window's 416 Brand Day collaborated with Yuepao and Conch Voice platforms to advocate for noise reduction and continued brand philanthropy through a cloud live broadcast. On November 17th, 2020, PHONPA initiated the "Dreams with Sound" educational assistance charity project in collaboration with the China Youth Development Foundation to focus on youth education and growth.

On January 10th, 2022, PHONPA Doors and Windows assumed the official supplier for the 19th Asian Games in Hangzhou. Additionally, Chairman Zhu Fuqing participated in a dialogue with CCTV's renowned host Shui Junyi on the "Focus on Pioneers" program. On March 10th, 2022, PHONPA Doors and Windows unveiled a new visual identity and adopted an enhanced VI system to reinforce its high-end brand image. On March 11th, 2022, PHONPA hosted anniversary celebration of "Leading for 15 Years, PHONPA Always Moves Forward" , donating 1 million yuan to support the Yangtze Public Welfare "Moss Flower Blooms" rural children's aesthetic education plan. On August 17th, 2022, PHONPA took the lead in formulating the group standard for "Green (Low-carbon) Product Evaluation Requirements for Sound-insulating Energy-saving Aluminum Windows." In September 2022, PHONPA successfully launched its independent R&D intelligent manufacturing MES system online to achieve real-time data monitoring during production.

On January 11th, 2023, Deputy general manager Zhu Mengsi was invited to participate in discussions on CCTV Central Video and the Discovery Channel with host Hai Xia. On June 15th, 2023, Joining hands with Olympic breaststroke champion and Hangzhou Asian Games publicity ambassador Luo Xuejuan to launch the "Green Asian Games, PHONPA Carbon Towards the Future" campaign; Concurrently, we teamed up with sports champions such as Yang Wei, Chen Yibing, Pan Xiaoting, and Kong Xue to hold a large-scale integrated marketing event for the Asian Games season. On September 14th, 2023, Chairman Zhu Fuqing assumed the role of the 27th torchbearer for the Taizhou station of the 19th Asian Games. On September 22nd, 2023, Joining hands with Asian sprinter Su Bingtian to launch new products for the 2023 Asian Games and kick off the 1000 ㎡ flagship store in Chengdu. October 19th, 2023, Deputy general manager Zhu Mengsi participated as the 120th torchbearer for the Jiande station of the 4th Asian Paralympic Games. On November 8th, 2023, PHONPA achieved recognition as a "National Green Factory".

On March 19th, 2024, Chang Ting, host of Super Factory on CCTV.com conducted an extensive interview with Zhu Fuqing-the founder of PHONPA Doors and Windows. On April 16th, 2024, PHONPA Doors and Windows officially released global advertising slogan "If you are afraid of noise, use PHONPA high-end soundproof doors and windows". On April 20th , PHONPA was appointed as the official window partner of the Olympic Council of Asia. On May 20th, 2024, PHONPA Doors and Windows garnered significant attention through appearances on both CCTV-7 and CCTV-10.